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a l e s s a n d r o
P E R O T T O N I

A Swan
amongst ducks
Sipsmith London
2021

"Cygnus inter anates" is latin for "A Swan amongst ducks", and it's a motto that represents what Sipsmith stands for so well, that it's embossed to the bottom of each of our bottles. For the 2021 campaign, we want to make it clear that we are the Swan and how that stands for quality. 

We worked closely with Wonder-Vision (CGI) and Jason Bayle (Photography) to bring this ethereal scene to life. Reflecting the elevated drinking experience that Sipsmith provides, with sensorial cues that bring the summer atmosphere into a beautiful scene that will surely leave you thirsty. 

We've produced the visuals with versatility in mind, allowing the scene to be cropped in all the formats that are required for the different assets. The products are also modular, allowing us to use the visuals even when one or more of the gins are not relevant.
Mark