a l e s s a n d r o
P E R O T T O N I



Sponsorship Activation
Brahma
9ine Sports & Entertainment


Brahma is one of the biggest beer brands in Brazil and a major supporter of Brazilian football. The brand sponsors all top tier football clubs and 9ine was responsible for activating this partnership and engaging with consumers during key moments for their clubs.




Double spread advert celebrating Palmeiras's birthday where each drop of "sweat" in the can is representing a title.
Headline: Our tribute to 98 tireless years.




Full page spread advert promotion giving tickets for an upcoming match.



Full page adverts inviting fans to join the "Movement for better football", where big brands (lead by Brahma) and clubs got together to give real benefits to paying members of their clubs.



Double spread advert celebrating Portuguesa's birthday with the condensation representing a tear drop.
Headline: 92 years of strong emotions.



Social Media posts.




Mark