Atlético Mineiro, a Brazilian football club also know as Galo (the rooster), won its first title of the Libertadores Cup, the continent's most important football competition. Brahma, one of the biggest beer brands in Brazil, sponsored the club, so to celebrate we've created this advert that was featured in all the major sports publications the morning after the match.

The biggest surprise though, was actually for the opposing team supporters. The morning after, a van playing the sound of a rooster crowing drove through the losing team's hometown. We recorded this and published on social media channels, helping fans show who ruled the roost.