Even if you had a ticket, traveling from one city to the other was very challenging as flights were all fully booked. As one of Brazil's official sponsor, Gol Airlines decided to reward fans with tickets for the matches and the most wanted seat at the time, inside the team's plane.

The whole experience of getting a ticket to the match was very stressful, so we decided to make it fun again, reinventing a classic game. Goal Musical Seats was an online musical chairs game using the seat selection tool. It was simple, when the music stopped, you had to get a free seat, otherwise you were out. Last person left in the end would get the prize.