︎
a l e s s a n d r o
P E R O T T O N I
Scream your way to JapanBrahma | Corinthians
9ine Sports & Entertainment

Brahma is one of the biggest beer brands in Brazil and a major supporter of Brazilian football. The brand sponsors Corinthians who were about to flight to Japan to play in the Fifa Club World Cup.

Corinthians supporters are well known in Brazil for screaming Vai Corinthians (Let's go Corinthians) all the time and everywhere. We decided to turn this into a social competition, taking the lucky winners to scream in Tokyo.  

To get fans excited we published a series of adverts on Brazil's biggest sports newspaper. They were all feature on the same day and had a massive impact on the submissions. 
Mark