Logo Redesign
Sipsmith London
2016

Sipsmith previous logo was very characterful, quite quirky and unique. In its essence it was communicating the right things, but certain aspects of it made it very hard to use.
The redesign main goal was to increase versatility and stand out consistently
across different touch points.

I've also created guidelines to help different markets and agencies
working on the brand to execute and produce materials to the same
standards as our internal team.

The simplified version of the logo allows us to really
make the most of our brand colours, green and copper.

Sipsmith previous logo was very characterful, quite quirky and unique. In its essence it was communicating the right things, but certain aspects of it made it very hard to use.The redesign main goal was to increase versatility and stand out consistently across different touch points.

Sipsmith previous logo was very characterful, quite quirky and unique. In its essence it was communicating the right things, but certain aspects of it made it very hard to use.
The redesign main goal was to increase versatility and stand out consistently
across different touch points.