Our yearly campaign positions the Wimbledon Collection as a lifestyle brand suitable from the Clubhouse to the tennis court.
As Creative Lead, I'm responsible the entire process for the campaign, from strategy to execution. This includes collaborating with the Retail team, working with our PR agency to craft compelling angles, shaping the paid media strategy, developing creative concepts, and managing the photoshoot process, from photographer selection to final delivery. These efforts ensure the campaign captures the essence of Wimbledon, driving engagement and record-breaking performance year after year.
2024
The Wimbledon Collection 2024 campaign captures the perfect balance of tradition and modernity, celebrating the versatility of the brand’s performance and lifestyle pieces. Under my creative direction, and in collaboration with photographer Elliott Wilcox, the campaign showcases models effortlessly mixing and matching pieces, blending the classic Wimbledon aesthetic with a playful, contemporary twist.
Bold colours and dynamic compositions bring energy to the imagery, reflecting the excitement of modern living while emphasising the collection’s timeless elegance. From the tennis court to everyday life, the campaign highlights how the Wimbledon Collection enhances every moment, appealing to a lifestyle-driven audience while staying true to the heritage of The Championships.
Photographer: Elliot Wilcox
2023
The Wimbledon Collection 2023 campaign introduced the brand’s smart casual collection for the first time, blending classic elegance with a high-fashion edge. Under my creative direction, and in collaboration with renowned photographer Radka Leitmeritz, the campaign embraced an editorial tone, elevating the imagery to reflect Wimbledon’s prestige while appealing to a style-conscious audience.
The refined, timeless visuals balanced sophistication with wearability, capturing the versatility of the collection and securing our biggest earned media coverage to date.
Photographer: Radka Leitmeritz