Our integrated OOH campaign extends the magic of Wimbledon beyond its hallowed grounds to greet our guests.
A full takeover of Southfields and Wimbledon train stations, alongside executions at the world-famous Queue and throughout the grounds, ensures every part of a guest's day feels memorable while building excitement for the moments ahead. As Creative Lead, I oversee every stage of the process, from briefing to delivery, ensuring the campaign enhances the guest experience at every touchpoint.
2024
The 2024 campaign captures the anticipation of The Championships with striking creative that highlights unforgettable moments from 2023, including Carlos Alcaraz’s dramatic victory and Marketa Vondrousova’s unexpected triumph.
From the iconic 40-metre installation on Court 12 to interactive features like the “Pick-a-Side” game and contextual photo opportunities in the Queue, the campaign invites fans to immerse themselves in the excitement of Wimbledon. Designed to enhance every moment of the visitor journey, it brings a fresh energy to the tournament experience.
Creative Agency: Space
2022
The 2022 campaign celebrated 100 years of Centre Court with a stunning creative execution under the theme The Stage Awaits. Working with renowned illustrator Mads Berg, the campaign featured five elegant art deco-inspired illustrations, each capturing iconic perspectives of Centre Court, from the buzz of spectators taking their seats to the dedication of ball boys, umpires, and ground staff.
Displayed across Southfields and Wimbledon stations, the Queue, and SW19, the campaign added a sense of occasion to every step of the visitor journey. Through elegant visuals and thoughtful storytelling, it honoured the legacy of Centre Court while building excitement for the next chapter of its history.
Creative Agency: Space