Food and drink are an integral part of the Wimbledon experience, offering guests the perfect complement to world-class tennis.

This project elevated the visual identity of Wimbledon’s food and drink offerings, uniting them with the spirit of Tennis in an English Garden to enhance perceptions of quality and value while delighting guests.

Working closely with design agency Together Design London, I oversaw every stage of the process, from briefing to final execution, ensuring the packaging for strawberries, sandwiches, wraps, and iconic picnic bags reflected Wimbledon’s dedication to excellence. The creative vision, ‘Meticulously crafted, served with joy’, extended beyond packaging to inspire patterns used to dress food and drink spaces, guidelines around photography and more, setting the foundation for a creative vision that will continue to shape this area of the business.