The campaign brings Sipsmith’s iconic swan to life, celebrating its uncompromising quality in a stunning, sensorial way.

For Sipsmith’s 2021 campaign, we brought the brand’s ethos, “Cygnus inter anates”—a swan amongst ducks—to life, highlighting the unparalleled quality that sets Sipsmith apart. Reflecting the elevated drinking experience the brand provides, we created a visually stunning, ethereal scene filled with sensorial summer cues designed to leave viewers thirsty for more.

I developed the concept and directed the campaign, collaborating with Wonder-Vision (CGI) and Jason Bayle (Photography) to bring the idea to life, ensuring the visuals captured Sipsmith’s premium essence. Designed for versatility, the assets seamlessly adapt across formats and modular product combinations, allowing for broad usage while maintaining their impact. This campaign stands as a testament to Sipsmith’s commitment to quality and its ability to stand out in a crowded marketplace.