Capturing the essence of iconic British sipping moments with Sipsmith’s unmistakable charm.

For the launch of Sipsmith’s Ready to Sip G&T, we created a bold and quintessentially British campaign celebrating iconic sipping occasions. Featuring a quirky illustration by Liam O'Farrell, the campaign reflects the brand’s distinctive character while standing out in a crowded market.

I developed the concept for the key visual, worked closely with the illustrator to bring the idea to life and directed the lifestyle photography, ensuring the imagery captured the same key sipping moments depicted in the illustration. The campaign extended to train station takeovers, wrapping shops with the visuals to target consumers travelling to and from these iconic occasions, bringing Sipsmith’s signature charm directly to its audience.