a l e s s a n d r o
P E R O T T O N I

The pinnacle of tennis
Wimbledon

Ready to Sip
Sipsmith

Sipsmith London
Sipsmith

Conquering America
Brahma

Sports & Entertainment
9ine

Gol Musical Seats
Gol Airlines

A Swan amongst ducks
Sipsmith

The Sipping Society
Sipsmith

Meet the Founders
Sipsmith

Scream your way to Japan
Brahma

Beer and Football
Brahma

Welcome Kit
9ine

The Championships 2024
Wimbledon

As Creative Lead for Wimbledon, I help shape the brand's creative direction, ensuring consistency and innovation across all touchpoints, from digital to experiential. I manage the in-house creative team and provide strategic creative direction, collaborating with internal teams and external agencies. My role involves overseeing high-impact campaigns, evolving the brand’s assets, and leading cross-functional teams to deliver projects that align with Wimbledon’s values and ensuring it remains at the forefront of creative excellence.

Our campaign continued the 'Always like never before' platform, developed with McCann. The broadcast trailer and radio spots aimed to engage new audiences and build excitement for the event, driving viewership on TV and our owned platforms. In addition, in partnership with Agency Space, we developed creative to enhanced the guest experience, from the moment they arrived at the stations to their interactions with the brand in our famous Queue.

I worked closely with artist Bella Grace to create The Official Poster for The Championships 2024, celebrating our iconic trophies with vibrant flowers and Wimbledon symbols. The intricate design reveals hidden details upon closer inspection. The artwork was prominently featured around the Grounds, in OOH, and on a 20-metre tall hand-painted mural. Additionally, it was used to create a capsule collection in Retail, which became one of our best-sellers.

For the The Wimbledon Collection 2024 campaign, I provided creative direction and worked closely with photographer Elliott Wilcox and the retail team to capture a campaign that balances tradition with a playful, contemporary twist. The shoot embraces versatility, showcasing models effortlessly mixing and matching pieces, infusing the classic Wimbledon style with a fresh, modern feel. Bold colors and dynamic compositions reflect the excitement of modern living, while the collection’s timeless elegance enhances everyday life. The result is a campaign that celebrates Wimbledon’s heritage while appealing to today’s lifestyle-driven audience.

Wimbledon’s iconic US event, The Hill in New York, returned for a third year, delivering an immersive and memorable experience for attendees, driving talkability and a lot of PR buzz. For this year's campaign, we opted to use the same artist commissioned for our official poster.

A Swan
amongst ducks
Sipsmith London
2021

"Cygnus inter anates" is latin for "A Swan amongst ducks", and it's a motto that represents what Sipsmith stands for so well, that it's embossed to the bottom of each of our bottles. For the 2021 campaign, we want to make it clear that we are the Swan and how that stands for quality.

We worked closely with Wonder-Vision (CGI) and Jason Bayle (Photography) to bring this ethereal scene to life. Reflecting the elevated drinking experience that Sipsmith provides, with sensorial cues that bring the summer atmosphere into a beautiful scene that will surely leave you thirsty.

We've produced the visuals with versatility in mind, allowing the scene to be cropped in all the formats that are required for the different assets. The products are also modular, allowing us to use the visuals even when one or more of the gins are not relevant.

Ready to Sip G&T
Sipsmith London
April 2019

For the launch of Sipsmith’s Ready to Sip G&T we’ve decided to create an epic scene combining some of the most iconic drinking occasions in the British calendar.

Whistle Stop shop's in train stations were wrapped with the visuals to target consumers travelling to and from key sipping occasions.

Alongside developing the key visual for the campaign, I've also shoot the lifestyle photography for the product launch. The idea was to reflect the same key sipping moments targeted in the illustration.

Sipping Society
Sipsmith London
On-going since 2015

As pioneers of the craft gin renascence, Sipsmith is recognised for its creativity and for the uncompromising quality of its gins. To showcase this, we launched a subscription service that delivers the best creations from our lab direct to customers doors. Every other month, our network of gin fanatics receives a box with two exclusive new gins, accompained by the story behind each creation and how to best enjoy them.

We want the Sipping Society to be a remarkable experience so each box gets delivered with a set of collectable postcards. The concept of each gin is brought to life through fun and inspirational photography to help consumers to be in the right frame of mind when enjoying them.